Brand image is key across all media aspects, Including film, trailer, poster, magazine and other promotional medias . The key in brand image research is to identify or develop the most powerful images and reinforce them through subsequent brand communications. Effective, powerful brand images that attract the eye are instantly evoked, are positive, and are almost always unique among competitive brands. Brand image can be reinforced by brand communications such as packaging, advertising, promotion, customer service, word-of-mouth and other aspects of the brand experience. A brand which is widely known in the marketplace acquires brand recognition.
An example of brand image is saw. The same text is shown amongst the trailer and the advertising campaigns including the posters, magazines and billboard etc. Additionally the same concept of the pos
ters is carried on through the sequels and the sequels advertising. 
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